appeal_1

826 Valencia

I designed the annual holiday appeal while I was an intern at 826 Valencia. The design director had the concept of a "Coming Soon to the Tenderloin" marquee, so I created this print mailer with a modernized art deco illustration that matches the playfulness of 826 Valencia's brand. The full mailer includes the flyer, the donation envelope, and in a select few, a card with a personalized note.

Client

826 Valencia

Process

2 months for research, ideation, sketches, design, iterations

Tools

Illustrator, InDesign


Concept Sketch

sketch
appeal_2 appeal_3 appeal_4